SoYoung is a fantastic green brand. They create lifestyle bags and accessories for modern
families from their studio in Toronto, Canada. Their mission is to add beauty to the everyday moments of
parents’ lives by elevating the design of essential items. For quite some time already, it is the exact
jigsaw piece we were looking for.
And more important, SoYoung focuses on sustainable and ecological material!
The products are made of beautiful eco-linen. Its beauty and durability is derived from the flax plant,
which requires substantially less pesticides, as well as 20 times less water and energy than other crops
to harvest and to produce.
So Young is originally founded in 2006, by designer Catherine Choi. We were happy
to meet Catherine in 2015 in person and got the chance to start a partnership in being the distributor in
Europe for SoYoung. Read her story here.